How should I respond to housing market consumer preferences?

Are you feeling unsure about whether now is the right time to buy a home? You are not alone. The housing market in 2025 looks different from even a year ago, and the shifts in buyer preferences and market conditions matter if you are preparing for your first purchase.

Let’s break down what is happening and what you should keep in mind.

Real estate agents across the country report a big drop in buyer urgency.

• 74% say urgency is lower than last year

• 40% call it “significantly” lower

• Buyers are taking more time to choose, which means less competition for you

What this means: you do not need to rush. The pressure cooker environment of 2021–2022 is gone in many markets.

Weak demand has shifted the balance.

• 81% of agents say buyers hold the upper hand

• Sellers are reducing prices or offering concessions

• Inventory is rising, especially for new construction, which has a 9.2-month supply

If you are buying, this puts you in a stronger position to negotiate.

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Affordability is the main obstacle.

• Median home price: $422,400 in July 2025

• Up 132% since 2009

• Mortgage rates around 6.3%-up from 2.65% in 2021

Even though rates dipped recently, payments are much higher than a few years ago. Still, in some states like Florida, Texas, and parts of California, prices are dropping between 3% and 10%.

Tip: If you find a home you like and it fits your budget, consider acting. Waiting for the “perfect” market is a gamble.

Knowing what others want helps you understand pricing and resale value. Current top features include:

• Upgraded kitchen (especially for older buyers)

• Attached garage (important in colder regions)

• Energy efficiency: windows, solar panels, and Energy Star appliances

• Smart home tech: 79% of buyers want a smart-enabled home and are willing to pay more

• Larger spaces for remote work, with offices and backyards

• Nature and open space rank higher than gyms or pools

• Walkable neighborhoods with shops and restaurants are in demand

• Good public schools are a priority for millennials and Gen Z

Think about which of these features matter to you now and which will matter for resale.

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Most buyers still work with agents.

• 85% use an agent for help with offers and paperwork

• 53% prefer to text their agent instead of calling

• Many research online before reaching out, so a strong online presence is important for agents

As a first-time buyer, you will likely find your agent online or through a referral. Be clear about how you prefer to communicate and ask about their commission upfront to avoid surprises.

Affordability is at record lows.

• Only 21% of homes for sale are considered affordable

• 36% of renters say saving for a down payment feels out of reach

• High rents, student loans, and credit card debt slow the process

Helpful options exist:

• Low down payment loans (0–3.5% for first-time buyers)

• Down Payment Assistance programs (grants, forgivable loans, low-interest loans)

• Family help-33% of younger millennials received help with their down payment

Action steps:

• Check your credit score and work to improve it

• Explore FHA, VA, or USDA loans if conventional rates feel high

• Save in a high-yield account to keep your down payment accessible

Experts agree timing the market is risky. Here is the trade-off:

• Prices in some states are falling, but not everywhere

• Rates may drop further, but demand would likely rise again

• Buying now lets you start building equity and gives you the option to refinance later

If you find a home that fits your budget, your lifestyle, and your long-term goals, it is a good time to buy.

• Focus on affordability first. Know what monthly payment works for you.

• Be flexible about location and home type. Options are widening.

• Get pre-approved early to understand your budget and strengthen your offers.

• Look into down payment help if saving feels slow.

• Use today’s slower market pace to your advantage.

With reAlpha, you keep a substantial portion of the buyer-agent commission back while unlocking AI-powered insights on affordability, timing, and market forecasts.

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