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    reAlpha Realty

    Smarter real estate, powered by AI. Search homes, book tours, make offers, and close, all in one platform, with expert agent support when you need it

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    Mortgages made easy. Get pre-qualified, compare options, and get a customized mortgage that meets your unique needs

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    Realty office

    1560 Sawgrass Corporate Parkway, Suite 455
    Sunrise, FL, 33323

    Corporate office

    6515 Longshore Loop, Suite 100
    Dublin, OH 43017

    525 Washington Blvd, Suite 300
    Jersey City, NJ 07310

    Mortgage office

    305 W Woodard St, Suite 220
    Denison, TX 75020

    reAlpha Realty, LLC Licensed in FL and GA (View licenses)

    Additional brokerage services managed by Prevu Licensed to do business as Prevu Real Estate LLC in CO, CT, DC, FL, MA, MD, NJ, NY, PA, TX, VA, and WA, and as Prevu Real Estate, Inc in CA. (View licenses)
    California DRE #02134758

    And Continental Real Estate Group, Inc, licensed in AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NH, NJ, NM, NV, NY, OH, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WV, WY. (View licenses)
    California DRE #2232851

    NYDOS: § 442-H New York Standard Operating Procedures| § New York Fair Housing Notice
    TREC: Information about Texas brokerage services, Texas Consumer protection notice

    reAlpha Mortgage | NMLS #1743790 (View NMLS consumer access)

    For information purposes only. This is not a commitment to lend or extend credit.
    Information and/or dates are subject to change without notice. All loans are subject to credit approval.

    Debt Does Deals, LLC D/B/A reAlpha Mortgage™.

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    Important legal disclosures

    1The rebate offer is available only to customers who buy a home through real estate services by reAlpha Realty, LLC, Prevu Real Estate LLC, and Prevu Real Estate, Inc., licensed real estate brokerages, with the option to use reAlpha Mortgage where available. You may qualify for a closing cost credit up to 1.5% of the purchase price (up to 1.0% for real estate services, plus up to 0.5% when you also use reAlpha Mortgage). Example: $550,000 × 1.5% = $8,250. Credits are not guaranteed and service availability varies by state.

    Example savings are illustrative and may not be representative of actual customer savings. Rebate may not be redeemed for cash, is not transferable, and may not be rolled over. Additional terms, conditions and exclusions apply. Rebate is subject to change at any time, except as otherwise required by law or expressly agreed to in writing.

    Homebuyers who purchased a home with reAlpha Realty, LLC, Prevu Real Estate LLC, or Prevu Real Estate, Inc., licensed real estate brokerages, in 2025 received a median rebate of $10,450.

    Customers are not required to use services of any affiliated companies. Learn more.

    Some images on this website may be AI-generated and are used solely for illustrative purposes. All property listing images are actual photographs unless clearly marked otherwise.

    Blogs

    What are the key factors to explore regarding MLS compliance and ethical considerations in real estate?

    September 13, 2025

    8 minutes

    In the dynamic world of real estate, where every transaction carries significant financial and emotional weight, adherence to compliance and ethical standards is paramount. Let's embark on a journey to explore how these principles shape the landscape of the Multiple Listing Service (MLS) and uphold the pillars of trust, professionalism, and integrity.

    How are data accuracy and privacy maintained in real estate MLS?

    Within the intricate web of real estate transactions, the integrity of data within the MLS serves as the bedrock upon which informed decisions are made. Let's delve into the mechanisms employed to ensure data accuracy and privacy:

    1. Data Accuracy:

    Ensuring the accuracy of property information is not merely a duty but a fundamental obligation of real estate professionals. Here's how they maintain precision:

    • Thorough Verification Processes: Real estate agents undertake meticulous verification processes to confirm the accuracy of property details such as dimensions, amenities, and condition. This rigorous approach minimizes discrepancies and fosters confidence in the data presented.
    • Continuous Quality Control: MLS platforms integrate robust quality control measures, utilizing automated systems to flag inconsistencies or errors in listings. This proactive approach ensures that data integrity is upheld throughout the listing lifecycle.
    • Collaborative Efforts: Agents engage in collaborative efforts to rectify inaccuracies swiftly. Through open communication channels and collective accountability, they work towards maintaining a high standard of data accuracy.

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    2. Privacy Protection:

    Safeguarding the privacy of individuals involved in real estate transactions is not only a legal imperative but a moral obligation. Here's how privacy is preserved within the MLS:

    • Confidentiality Protocols: MLS platforms implement stringent confidentiality protocols to restrict access to sensitive information such as showing instructions and seller contact details. By limiting access to authorized users, they mitigate the risk of data breaches and uphold privacy standards.
    •  Adherence to Consent Policies: Respect for privacy begins with obtaining explicit consent from sellers before listing their properties. Additionally, buyers are empowered with the choice to opt-out of certain information sharing practices, ensuring their privacy preferences are respected.
    • Investment in Security Measures: MLS platforms prioritize data security through the implementation of state-of-the-art encryption techniques, access controls, and regular security audits. These measures safeguard personal information from unauthorized access or malicious intent.

    What constitutes ethical listing practices in real estate MLS?

    Ethical listing practices serve as the guiding compass that navigates real estate professionals through the complexities of transactions while upholding the highest standards of integrity. Let's explore the ethical principles that underpin these practices:

    1. Accuracy and Honesty:

    Transparency and honesty lay the foundation for ethical listing practices, ensuring that information presented to buyers and sellers is truthful and accurate.

    • Factual Representation: Real estate professionals refrain from embellishing or misrepresenting property features, providing an honest portrayal of the property's attributes.
    • Transparent Disclosures: Full disclosure of material facts, including known defects or issues, enables buyers to make informed decisions, fostering a culture of transparency and integrity.

    2. Privacy and Consent:

    Respecting the privacy rights of individuals involved in real estate transactions is a cornerstone of ethical conduct.

    • Respect for Privacy: Agents handle personal information with the utmost confidentiality, seeking explicit consent from clients before sharing sensitive details.
    • Informed Consent: Sellers are empowered with the choice to consent to the listing process, ensuring that their privacy rights are upheld throughout the transaction.

    3. Fairness and Equal Treatment:

    Upholding principles of fairness and equal treatment ensures that all parties involved in the transaction are treated with dignity and respect.

    • Equitable Practices: Real estate professionals refrain from discrimination and bias, treating all potential buyers impartially and without prejudice.
    • Elimination of Favoritism: Every qualified buyer is afforded an equal opportunity to participate in the transaction, free from favoritism or exclusionary practices.

    4. Professional Conduct:

    Adhering to ethical standards of conduct not only enhances the reputation of individual agents but also elevates the integrity of the real estate industry as a whole.

    • Conflict Resolution: Transparent handling of dual agency situations and disclosure of commission structures mitigate conflicts of interest and promote transparency.
    •  Fee Transparency: Real estate professionals disclose commission structures and fees upfront, fostering trust and transparency in client-agent relationships.

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    Summary:

    Ethical listing practices transcend guidelines, embodying a dedication to integrity, transparency, and professionalism. Upholding these principles, real estate professionals play a pivotal role in fostering a strong and ethical real estate environment.

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    Article by

    DA
    Daniel Ares

    As a great communicator with excellent negotiation skills, I focus more on establishing unbreakable ties between my clients, as opposed to just helping them achieve their real estate dreams. As a representative of both buyers and sellers, I understand how to lead a transaction process to ensure that the needs of both are met. My track record speaks for itself. Since I ventured into the industry in 2013 as a realtor, I have not only helped many buyers land perfect homes, but I have also assisted tons of owners and investors build wealth.

    Further Reading

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